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Marketing Archive

How important is colour in a marketing campaign?

The visuals of any marketing campaign are a critical aspect and could be the make or break between the investment being worthless or ground-breaking. Colour and design go hand in hand — and according to studies, each

Curving Your Digital Marketing Campaign Towards The Fairer Sex

Today’s women aren’t the dainty submissives of the days of old.  Modern women are educated, powerful, and business-minded. You can’t simply slap a few shades of pink and some cute animals to grab the attention of today’s

How to Make the Perfect First Impression in a Business Meeting

As nervy as it can be, getting off on the right foot is important, whether for a meeting with your significant other’s parents, a job interview, or trying to close out an important business deal. I don’t