Today’s women aren’t the dainty submissives of the days of old. Modern women are educated, powerful, and business-minded. You can’t simply slap a few shades of pink and some cute animals to grab the attention of today’s sophisticated female consumers.
Molding a marketing campaign to fit the bill for women is a careful and calculated skill that takes a bit of research and practice to master. Start now, and check out a brief overview of a few digital marketing tactics that will help you strike it rich with the ladies.
Leverage your organization’s social media presence
Hopefully, your organization already has a solid social media presence built, and you’re already using it as a marketing tool. Instead of focusing on the aesthetic preferences of women, study the true interests of the modern lady.
To direct your efforts more towards women, you can highlight female professionals who shine within your organization, and focus your content on building relationships with female followers. Make an effort to show that your business appreciates the contributions made by women in your operation.
Never underestimate the power of a woman
Don’t insult women with misogynistic marketing material. If you don’t know what that means, then research the topic to enlighten yourself. Women don’t take kindly to being represented as an object or a simple consumer.
Today’s women are some of the most powerful consumers in today’s market, but before you will get her to sign the checks, you must earn her trust. Their influence has a pull on more than 80 percent of household purchases on average, totaling more than $7 trillion each year.
It’s too simple to strictly categorize what is male and female
The definitions for what is female and what is male-oriented marketing material are not as clear-cut as they were in generations past. Women don’t spend their days tending to their men anymore. Women have careers, families, businesses, and much more to juggle in their daily lives.
Discover what matters most to today’s working woman, and build your marketing campaign around how your business can enhance those aspects of her life.
A few of the important dos and don’ts
If you’re looking for a few more clear-cut guidelines, we’ve got what you seek. Here are a few strategic marketing dos and don’ts you’ll want to commit to knowledge before embarking upon your next campaign.
Work to build relationships.
Personalize tools to target female customers.
Avoid negative campaign topics.
Focus on providing reasons to buy.
Don’t underestimate the research done by female consumers.
Don’t stereotype women (aka no brainless secretaries).
Don’t cater your marketing to focus on the differences between men and women.
Photo credit: Campaign Creators