As a female entrepreneur, you are no stranger to doing things yourself. If your business begins small, as most do, the responsibility of having a website built for your new business will fall on your shoulders, which is necessary to adapt to the change in technology and trends.
There are essentially, three ways to go about it. First, you could seek the help of companies that specialize in web development columbus ohio, or one that is more conveniently located to you. Second, you frame a team that can take care of all web-related requirements for you. Finally, you can take on the challenge and teach yourself how to develop and design your business website.
Learning new things may not be your forte, but the process of building a successful website is only as difficult as you make it. The internet provides everything you need to learn to effectively build a business website. All you have to provide is the push to learn.
Start now, and check out a few of the most valuable players in website design concepts.
Social media share buttons
Social media is an imperative platform to include for its unstoppable marketing power. Your business website will flourish from the shares you can generate through the use of social media share buttons. Check out how this example page used small sharing icons to provide access to social media.
Place the buttons all throughout the design of your website, so visitors may easily link your site to their social media profile. Sharing with friends and family via social media is a large part of the world’s culture, and you want your website to be a part of that tradition.
Ease of navigation is important
Web users need a simple way to travel all around your website map. Without a navigation key, your content is just a bunch of unlinked pages floating independently in the infinite space of the web.
The best way to incorporate your navigation key is to design a stationary navigation bar across the top of your site, so people always know where they are and where they’re going.
Here is an excellent example of a stationary navigation design in action. You’re probably much more familiar with the concept than you think.
Communication is a key aspect of good business
Communication is a vital aspect of life, as well as in business. You have to keep a two-way door opened at all times for people to share. Provide opportunities for communication all throughout your site’s design.
Instead of keeping all requests for input to your “Contact Us” page, you should also add small communication efforts on the homepage and blog sections. You want to hear what people think, so you may better serve the community.
Learn everything you can about SEO
Make yourself familiar with the concepts of Search Engine Optimization. SEO will teach you how the internet, and the search engines of the web, actually decide what to display in their results listings.
Once you have the knowledge of SEO, you will be able to strategically design your content to look more appealing to the search engines. Ranking higher in the SERPs is invaluable to the longevity of your business website.