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Curving Your Digital Marketing Campaign Towards The Fairer Sex

Today’s women aren’t the dainty submissives of the days of old.  Modern women are educated, powerful, and business-minded. You can’t simply slap a few shades of pink and some cute animals to grab the attention of today’s

A guide to developing brand loyalty for businesses

A loyal customer base is brilliant for business. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers.  Companies such as

3 Ways to Increase Your Energy Levels Without Using Harmful Substances

As a working woman, you likely have a shortage of energy throughout the day. From having to wake up early, work all day, take care of home responsibilities, and stay up late finishing everything, it’s necessary for

Powerful women in business

In the past few decades, huge strides have been taken to challenge and shift the glass ceiling that was apparent in a range of industries, where certain demographics dominated and opposing ones were shut out by an

Self-Care Advice for Female Entrepreneurs

Whether you’ve been the boss of your own business for a few weeks or several years, you’ve already learned just how daunting it can all be. Sure, it’s liberating to be your own boss, earn a living,

4 Fashion Tips For a Job Interview

Attending a job interview is something that can start to get your second guessing yourself before you even walk out the door.  You want to make the best first impression that you possibly can, therefore everything is

How important is colour in a marketing campaign?

The visuals of any marketing campaign are a critical aspect and could be the make or break between the investment being worthless or ground-breaking. Colour and design go hand in hand — and according to studies, each

Endless Meetings and Business Dinners: Rising to the Fitness Challenge

You have endless business meetings planned. That’s great for your company but bad news for your fitness routine. Meetings and dinners are necessary but staying fit and feeling great matters too. Here’s how to rise to the

5 Reasons Why Credit Repair is Worth It

A bad credit report can have devastating effects on a person’s financial situation. For example, it can make it difficult to qualify for loans, make large purchases, and even find a job. Your credit score is looked

Why You Should Take Your Kids To See A Show This Christmas

There’s nothing quite like the magic of taking your kids to the theater for the first time. From waiting outside to collect your tickets in the shining lobby, to taking a seat in the stalls, going to