If you are running a business then you know just how important keeping your customers is. It is vital that you keep up with the demands of your customers and if you have not done so in the past then now would be a good time to start doing so. If you haven’t kept in contact with your customers over a period of time or haven’t written to them or just don’t return their phone calls then you are losing out on a lot of business potential. If you want to make sure that your customers stay loyal to your brand than there are certain things that you can do in order to ensure that they do. Here are 5 great ways how to keep your business customer loyal.
One: Follow through on what you’ve said If you have told a customer that you will give them special treatment, discounts or even something for returning to your store then make sure you follow through with it. You need to actually implement the offer. If you haven’t actually given them any special treatment then say so and do it. By saying you will give them something when they visit your store will actually keep them coming back more often as this is what is important to customers.
Two: Don’t forget to thank customers People who spend time and money at your store are valuable customers. In fact the majority of people who shop at your store are also repeat customers. Therefore it is very important to show them some gratitude for being a customer of yours. This can be done by leaving them a note of appreciation after they have made a purchase. At the same time you could also consider having a small token of thanks for something they may have done that has been impressive to you.
Three: Offer a discount It is important that you try to offer your customers a discount on various items when they make a purchase from you. This is very easy to do. All you have to do is talk to your suppliers about giving them discounts on certain items. You can also do this online if you have an ecommerce site.
Four: Offer incentive programs Many businesses including yours can offer incentive programs where customers can earn cash back or other things for making purchases from them. This should be a part of your how to keep your business customer. The customer is more likely to come back to your store if they know they are eligible for something of value. Plus when they do come back they are much more likely to stay loyal to you.
Five: Offer a loyalty card If you allow your customers to keep a loyalty card with you then you are more likely to keep them around. Again the key is to offer them something of value but not too valuable that your customer becomes too attached to it. For example instead of giving the customer a free pair of shoes you could instead give them a discount or voucher on their next purchase. This is known as a store voucher and is the best way to keep your customers loyalty.