Good dental marketing helps indicate to the reader that the dental practice is modern and successful. The reader will be able to find out about what treatments and procedures are being offered at the practice, be aware of what type of prices they are looking at, get a feel for the environment of the practice and the people on the team and overall good marketing will help reassure the reader that they will be receiving quality care and wonderful service to encourage them to book an appointment and hopefully become a regular patient soon. Speak to the specialist marketing team today, leave the marketing in their expert hands whilst you focus on your area of expertise, and watch the rise in the number of patients walking through your door very soon!
The process of good dental marketing
An online presence is vital to help increase the number of patients to your dental practice. With competition on every High Street it is difficult to stand out amongst the crowd especially when most dental practices are offering similar treatments and procedures to their patients. An award-winning dental marketing team will begin the marketing process by creating a modern and attractive website for the dental practice using the 7PS of dental marketing to ensure that as many aspects of the practice and its USPs are firstly exposed to the reader within the first 5 Seconds of them visiting the homepage. This will encourage the reader to carry on reading, find out more about the treatments and procedures offered at the practice, which will be fully addressed throughout the website, and encourage them to book an appointment and visit the practice in person.
To help encourage the patient to book an appointment, the experienced marketing team uses the 7Ps approach which addresses the profile of the dental practice and its USPs and the friendly and professional people on the team smiling with their perfectly white, bright and beautiful smiles. The 7Ps address the clean, comforting and luxury premises itself and the clear and competitive prices of the treatments and procedures. The 7Ps include reassuring the reader with promises of good customer service and quality dental care. Before and after pictures of treatments and procedures carried out at the dental practice will help display the proof of successful treatment of previous and existing patients and this will be further addressed by having a reviews page to help reassure readers further of the competence and success of the practice. Finally, the 7Ps include any products and services which the dental practice may provide that are individually tailored to the patient’s needs, and make it stand out from amongst the competition.
All this information is collated to help the specialist marketing team create a wonderful website, develop social media pages and write offsite articles and blogs, all linked to specific keywords which are associated with the treatments and services offered at the practice to help increase rankings on Google, increase awareness of the dental practice and increase the number of patients booking an appointment for their dental needs with you soon!