It is important that you have an attractive dental website for your surgery to help enhance your dental marketing and find new patients for your practice. Most dental practices have a good dental website in place which advertises the treatments and procedures that are available and talks about the importance of good oral health. It is very important that you have an interesting and modern dental website for your dental practice. This is so that when patients are searching for dentists in your area or looking to address their dental needs they come across your website and are able to find all the information they are looking for, without having to contact you in person. If you do not have a website or they cannot find your website on the list, then they will be presented within the websites of your competitors and you will lose that patient to another dental practice in your area.
To create a bespoke, modern dental website and make sure that it can be seen by your target audience, you need to speak to an award-winning digital marketing team who have plenty of experience in designing highly attractive dental websites and who will be able to do the same for you.
7Ps of dental marketing
An excellent approach for creating successful dental websites is using the 7Ps of dental marketing. By using this approach you can make sure that you have addressed all aspects of your dental practice on your website, so that potential patients find all the information that they may need in one place. First you need to address the profile of your business and this includes your name and brand and what makes you different from the other local dental practices, in other words your unique selling points or USPs. This information will make up your homepage which is one of the most important parts of your website, as it will be the first thing a potential patient comes across when they find you. This should be enticing and encourage the patient to explore the rest of the website further.
Once the patient enters the website they should find information with regard to the different dental treatments that are available at your dental practice, organised into the different fields of dentistry that they fall under. This information should be highly personalised with plenty of photographs, messages and videos of you and your team. This is so that potential patients are made to feel comfortable and can help familiarise themselves with you, meaning therefore, they are encouraged to visit you in person. It is important that this website is easy to load and accessible from all devices. Most people browse the internet on their mobile phones, so your website must be mobile friendly and immediately adapt to whichever device it is being accessed from. It is important to make sure that the website is functioning correctly and it is a good idea to check your website frequently to make sure that this is the case. It is also important to check that all links are working properly and that all the information on your site is correct and up to date.