In 2022, there is more to marketing than simply promoting your dental surgery or business.
The algorithm that is associated with online search engines such as Google changes its preferences regularly and so, what may have once been a good idea for marketing your dental surgery website may no longer be ideal. This is why it is crucial to keep up to date with the marketing trends when it comes to dental surgeries.
So, with that in mind, what are some of the dental marketing trends of 2022 that you or a marketing team could use to makeover your dental surgery website and attract more patients? Read on to find out.
It is safe to say that the majority of people are now accessing the internet via smartphones or mobile devices such as tablets, especially as the good old-fashioned desktop computers go out of fashion and even laptops are becoming rarer. So, one of the things that you need to have relating to your dental surgery and its marketing is that you have a mobile-first design. This means that you will attract more than 70% of the web traffic online to your dental surgery simply by ensuring that it is mobile optimised.
It is that around 100 minutes per day are spent by an average internet user watching videos online. And one of the core marketing trends of 2022 is to ensure that a dental surgery or indeed any other business is able to offer video marketing. This will usually involve members of your dental surgery team discussing treatment options that are available at your surgery and these videos will usually be no longer than two minutes.
Reviews are always important, especially when it comes to dental care, and if you are able to offer cosmetic dentistry at your surgery, it is important to also have a before and after gallery on your website so potential patients can see what your dental team is capable of. And, of course, having five star reviews showcases your level of professionalism as well.
Virtual dental care
You cannot give a filling, a crown or even dental veneers via the internet. However, there has been a trend due to the pandemic of 2020 relating to virtual healthcare. This means that now you should be aiming to conduct follow-up appointments with your dental patients virtually, allowing them to contact you via meeting platforms that are available on smartphones or mobile devices.
More people than ever are also using voice searches and it is wise to have your dental websites optimised for searches associated with Siri, Alexa and Google Assist. This can include optimising long tail keywords and even questions and using more natural sounding language in your articles and online web page. Doing this you can ensure that your dental surgery page will attract the people who are searching for dental surgery procedures via this option.
Of course, these are just some of the trends in 2022 relating to the marketing of dental surgeries and to learn more, you should contact an appropriate marketing team for dental surgeries.