It is important that you find new patients on a regular basis to ensure the growth and success of your dental practice. To find these patients you need to invest time and effort into dental marketing. You need to make more people aware of your dental practice and the treatments and procedures that you have to offer. You need to build brand awareness so that when patients are experiencing dental issues or thinking about visiting the dentist you are the first dental practice to come to mind. You need to be easy to find online and you need to have a strong digital presence to build trust and credibility so that patients are encouraged to visit you in person.
Google My Business
There are many different techniques and strategies which you can implement to create a strong online presence. To begin with, you need to have a Google My Business profile. This is essential for all businesses, small or large, new or developed and especially dental practices as there are so many available in each area.
Most patients look for their local businesses online, including dental practices. Patient loyalty is now a thing of the past and people are always searching for good reviews, better offers and special promotions which help them come to a decision when choosing where to go. You need to have a dental marketing campaign which is modern and attractive and stands out from the crowd. Google My Business will ask for your contact details including your name, address, email address, website and telephone numbers and this will show up when patients search for ‘dentist’ or ‘dentist near me’ in your geographical vicinity. Google my business will place your dental practice with the other dental practices on a map of your local area.
To attract patients to you and not to one of your competitors you need to have a strong Google rating and you need to have a USP which makes you distinguishable from the others. Google ratings have replaced word-of-mouth referrals and most visitors will read at least three or four reviews before making a decision of whether or not they want to address their dental needs with you. It is important that you ask all your patients to leave you a review and when they do you should respond to the review to show that you care and that you appreciate what they have to say.
You can optimise your Google My Business page by including keywords that refer to the treatments and procedures that you have to offer and updating the page on a regular basis, checking that the contact details are always correct. You may wish to add a photograph of the front of your dental practice so that people in your community recognise you and it is also important that your brand and logo are memorable so that again patients will recognise you when they are walking past your practice in person.
Speak to an award-winning digital dental marketing team today to help you find out more about dental marketing and the techniques and strategies which you need to implement to make sure patients are able to find you online.