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What CEOs that Turn Companies Around Do

It’s perhaps a trend that’s being overused and misused, perhaps even used in the wrong setting as well, but the trend of putting one’s secret to success down into a book and then profiting from the sale of that book as opposed to selling your time for money is definitely a better way to generate an income. I say it’s misused because in some instances the supposed blueprint which the author is sharing through their publication is not backed up by actual real world experience and success.

Too many people for example write an e-book about how to make money online when they don’t make any money online in ways other than that of selling this supposed blueprint e-book. They take the easy way out in this way and do nothing but essentially make sweeping claims about their knowledge and experience.

However, a small percentage of “how-to” type guides are worth every cent one would pay for them and perhaps even more, but it all comes down to some tangible experience the author can point to in support of their claims.

For example, if a career CEO who has made a name for themselves turning some popular companies around decides to write a tell-all guide about their methods, you can confidently bet that they’ll be honest, genuine and sincere with the information they come out with so that the name they’ve worked so hard to make for themselves doesn’t go up in smoke.

We happen to have in our possession the incomplete manuscript of a very well-known, “action-CEO” figure who decided that he just doesn’t want to complete the book and publish it anymore, quite simply because his heart is not in writing. No matter, because we’ve been given the green light to share a couple of his action steps taken over the years to turn the companies he’s been at the helm of around.

It’s a rather simple process really and all it takes is the type of diligence, patience, dedication and discipline to follow a logical methodology in breaking down every tiny aspect of the business process and then proceeding to effect the best way to complete that process. I’m talking here every single last detail…

The expert skill which comes into play however is that of knowing which of these processes to pick out because focussing on each and every last one of the tiniest details can break out into a neuron-like task-flow structure with a total number of tasks that approach infinity.

For example, if you’re perhaps running a pet sitting facility business and you seek to save some money in areas such as the operational overheads around pests and pest control, you’d need to be well-versed on the typical FAQs about Ticks before you can make an informed decision about how to proceed. That in itself is a process which could be broken down further into much smaller details, but at some point you’d need to know if it’s worth breaking things down further or if that would rather be a waste of time and effort.

That’s where the challenge to it comes into play.


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