Okay, so maybe the playing ground is a little more level than the headline insinuates, but women do have quite the knack for design. The design of your website can make or break the level of success reached by your organization, so it is important to put forth your best effort.

The design of your website has to reflect the nature of your business, in order for it to make an impact. Don’t make the mistake of designing your website on a whim, or your subjective preference. There are certain things that work for a particular niche and certain things that absolutely do not work.

For instance, if your business is about sustainable products, you might want to use more earth tones for the color palette of the website. This would draw the attention of users a lot more than if you were to use bright neon colors. Therefore, your website has to be a reflection of the nature of your business.

I understand that if you have no prior experience in designing a website, it can get quite overwhelming. Don’t worry, as you will find several resources online that can help you improve your design skills. Videos that are beginner-friendly tend to be my favorite web design videos. They can be particularly useful for those looking to gain a strong foundational knowledge of web design. Once you have your basics sorted, you can then proceed to learn more in-depth and design an excellent website to boost your business.

Keep in mind that designing a smarter business website requires a few basic components, and you’ve come to the right place to begin learning. Here is a quick breakdown of a few of the most vital basic components of a successful business website design.

The psychology of color

Color is a very powerful tool that many web designers overlook. Color can make you taste things differently. Color can make you hungry, and it can even affect your mood. Check out the color scheme of this business website.

When you learn how to use color to your advantage, designing an aesthetically effective website becomes a much more reasonable goal. Spend time researching how color can help your design draw more views.

Social media is a necessary outlet

Adding social media sharing buttons to your business website design adds a chance to stir up some free marketing. When someone uses a share button on your website, your organization will gain a free and instant social media plug.

The marketing potential is clear. Add social media share buttons to blog posts, your homepage, and your business site’s contact page for maximum effect. Placement is important.

Navigation should feel natural

Getting around your business website should feel natural to users. The traditional manner of adding navigation to web design is a stationary navigation bar across the top or side of your layout.

Straying from traditional design methods for navigation is great. Just remember to keep it simple and natural. A complicated navigation method will leave web users lost, and they will move on to another similar website.

Optimize for mobile users

Mobile web use is more common than that of PCs and laptops for the first time in history. Technology has clearly made its mark on society, and your job as a business owner is to keep up with the changes.

The simplest way to upgrade your design to fit the smaller existence of mobile screens is to work “media queries” into your coding. Research the proper use of media queries, and you’ll be optimized in less than an hour.

Search engine optimization for the win

Search engine optimization (better known as SEO) is a compilation of all you really need to know about catering your design to the major search engines of the internet. Take the necessary time to absorb all the information you can find on SEO, and you’ll be a better designer for it.