Running a restaurant is a demanding job. You have to be prepared for it as the stress level could be quite high and the working hours are long. However, with proper planning and research, you can effectively run your restaurant and make it a success. There should be house rules, proper work schedules and streamlined processes to improve your bottom line and nurture staff productivity.
When you have a restaurant, your greatest appeal will be your menu, but there are other things that make people patronize specific restaurants. For example, the service is excellent or because the mix of interior design elements including the choice of restaurant table tops creates an appealing ambience in which to dine.
Here are some ideas for your restaurant’s growth and success.
First off is your menu, as this is the crux of your success. Before you even open up the restaurant you should have done your homework to learn what appeals to diners, particularly those who are located immediately close to your location. See what other restaurants are offering, the potential customers, what type of food they look for. You are catering to your target customers’ tastes, budget and dining habits. Offer them food that they know and appreciate. There is no use in having an extensive menu when the customers are only after food they easily recognize, unless you are a specialty restaurant.
Prepare an operations manual, which will provide you with more time to run the restaurant. The manual delegates the responsibility of running the establishment to all stakeholders, from managers to servers and other workers. It should also include your house procedures, bar and dining operating procedures and your expectations from each staff member. Include employee training, sanitation and food safety guidelines, purchasing and inventory, menu, trouble shooting of equipment, as well as marketing and promotions.
Ensure that that you hire great staff by closely scrutinizing each applicant, as you do not want chefs who are poorly trained, forgetful waiters, absent-minded bussers and those who lack proper communication skills. Aside from a rigid interview process, you should also have training programs in place to hone and enhance your staffs’ skills.
Hire an interior decorator to come up with an appealing restaurant interior. Equip your restaurant with comfortable furniture suitable for the community and the versatility to be adapted to special occasions. See to it that the furniture is complementary to the lighting, wall decorations and the paint color of your restaurant interior.
Use marketing tools, including website and social media to aggressively market your restaurant. Invest in high quality photographs of your mouth-watering signature dishes and your lovely interior to promote the restaurant. Don’t forget the essentials — your menu, your physical location, hours of operation, and contact information.
Know your demographic as this will help you cater to their taste. Of course, you should also have a great location and a good knowledge of your competition. Now add savvy marketing techniques to that and you’ll be a winner.