Improve your brands reputation
People tend to prefer to support and purchase from well-known and established businesses. This is because they can trust that they will please them, based on the reputation they withhold with others.
This completely makes sense, but how can you break into this if you are a relatively new company without the intentions of scaling up nationally or internationally?
Items such as luxury laminated bags to give to your customers when they purchase from you can ‘trick’ people into believing you are well established and that you are worth purchasing from again.
This works because they assume you have the excess and money to spare for such luxuries, and that you are willing to put that into pleasing your customers.
This technique will only work if your bags are of high quality and designed well. So be sure to pick the right company and service for the job.
You don’t have to spend a lot of money, as you can get laminated bags for very reasonable prices at places such as Paper Bag Co.
Increase shop footfall
Your beautifully designed bags swinging from the arms of satisfied and happy customers can help draw new business into your store.
As well as getting people asking “where did that come from”? your bags will also be spreading word about your brand unconsciously to everyone who sees them.
Drive customers to your website
If you include your website address on you bags, customers may be encouraged to follow this address and make more purchases over on your website. This can be a crucial way to retain and gain customers.